Visual Communication

Communication is the key to human development; from a young age we learn everything from verbal and non-verbal communication. We understand how people feel, their beliefs, what they think; all by communication. Today communication has expanded beyond just verbal face to face communication. Today one may communicate via text message, email, phone call; even video chat. With today's technology we have access to this kind of communication right at our fingertips. With Facebook, Twitter, Instagram, Snapchat, and much more we have evolved through Social Media and created a much easier but less personable way to communicate. Personally I find that I respond best to verbal and visual communication. I learn best when someone explains something to me, and also being shown it. I have always been a very hands-on learner so seeing things helps me to get an understanding of what is being communicated.

Visual communication is everywhere in today's society. Everyday, visual communication is being mindlessly communicated to us. While driving down the thruway you may look at a billboard and for a few minutes after driving past that you may continue thinking about that billboard. This is how the company of that billboard is visually communicating with you and you may not even realize it. We see this with the front cover of magazines and newspapers; headlining an important or juicy story. They use this visual to draw you in and get their point across. Visual communications is also used with logos. If you see a Nike commercial starring the latest and most popular athlete... this will make you want to have something also made my Nike. And then when you wear your Nike clothing you are giving a visual message to the people around you because you are wearing that symbol.

Apple:

I chose the Apple symbol because I find it to be a simple yet meaningful logo. Apple is one of the most popular brands; everyone wants the latest iPhone, iMac, iPod, and iPad. This logo which is clearly an apple, is so simple for this company but has so much power behind it. The simplicity of it makes it look elegant and fresh. For the most part the symbol is usually white, silver, or black. This keeps it looking sophisticated and clean.

Starbucks:

Another image I chose is the Starbucks logo. This has become such a popular logo with many women. This symbol is of a mermaid; it is said to be the “welcoming face” of Starbucks. The colors are simple and the use of the shapes to create the image really makes it interesting.

World Wildlife Fund:

The last image I chose is the logo for the World Wildlife Fund. The black and white image of this panda bear is the perfect logo to help capture the idea of what this organization stands for. Although in some spots the image does not connect or look like it is completed; the contrast of the black and white makes the image as a whole look complete.